She has devoted almost her entire career to working out why we love, whom we love and how we love.
And she believes that her findings could help steer the ever-increasing number of single people through the minefield that is modern dating.
The Negotiator, more estrogen-influenced, is empathetic, idealistic, a big-picture thinker.
The love laboratory where Fisher has conducted her research is Chemistry.com, an affiliate of Match.com, the largest dating service online.
Fisher has written books, given TED talks and worked with online dating site to help people understand whom we love, how we love and why we love.
Comedian Aziz Ansari even used Fisher’s research as a foundation for his bestselling book about the perils of online dating, Modern Romance.
Tinder works well because it mimics the first thing you have to do in a real-life encounter — you have to look at the person, Fisher said."And when you get into the bar or into the coffeehouse or whatever [to meet a Tinder date], and you sit down, the ancient human brain works the way it always has and you court the way you did a million years ago," Fisher said.When you think of dating websites as introduction websites, it seems natural that we'd incorporate them into modern love and dating.When famous astrophysicist Neil de Grasse Tyson had two relationship experts appear on his Star Talk Radio show to discuss the evolution of love and relationships, it's not surprising that the conversation almost immediately turned to Tinder — a popular dating app where the user swipes the pictures of their potential matches to the right if they like what they see, or to the left if they don't. It's been called a hook-up app and an app for only shallow people since users judge potential matches on their appearance.But one of Tyson's guests, biological anthropologist Helen Fisher, made an interesting point: Tinder is nothing new.